by Digital Team | Feb 26, 2020 | Google Ads
Normally we think of remarketing as the tool that impacts the consumer again after he entered our site or some variable that we configure. But, remarketing has other strategic uses. The use that we generally use is to follow the user. But also, we can stop showing...
by Digital Team | Dec 23, 2019 | Google Ads
Google Ads is presenting a new extension, some of you probably already have it enabled in your accounts since it has been launched in Beta, but many may not. This new extension is the form of potential clients. The objective is to obtain leads from potential customers...
by Digital Team | Dec 16, 2019 | Google Ads
For your Google Ads campaigns, there is a new tool within Smart Bidding, seasonal adjustments. This is an advanced tool that helps you in the moments of expected changes in conversion rates, it is ideal for events such as promotions or sales during special holidays....
by Digital Team | Dec 9, 2019 | Google Ads
Getting ahead of the competition is a good thing in Google Ads. We must consider that campaigns are always affected by an initial review period, which may delay publication. Then, we have the learning phase, which thankfully is less time every day. Never the less, we...
by Digital Team | Nov 28, 2019 | Google Ads
Extensions are key to search ads. In the first instance, they help us to communicate even more information than what the initial configuration of the ad itself allows. But in addition, it strengthens our ads, it makes it take up more space. We give the customer more...
by Digital Team | Nov 18, 2019 | Google Ads
Responsive search ads have become a must in Google Ads search campaigns. This format is attractive to choose, when creating a campaign, because it allows us to generate more texts and that is related to the client’s search. But first of all, what are responsive...
