Remarketing: a tool with many utilities

Remarketing: una función con muchas utilidades

Normally we think of remarketing as the tool that impacts the consumer again after he entered our site or some variable that we configure. But, remarketing has other strategic uses. The use that we generally use is to follow the user. But also, we can stop showing...
Use the new seasonal bidding settings

Usa los nuevos ajustes de temporada

For your Google Ads campaigns, there is a new tool within Smart Bidding, seasonal adjustments. This is an advanced tool that helps you in the moments of expected changes in conversion rates, it is ideal for events such as promotions or sales during special holidays....
The importance of using extensions

La importancia de usar extensiones

Extensions are key to search ads. In the first instance, they help us to communicate even more information than what the initial configuration of the ad itself allows. But in addition, it strengthens our ads, it makes it take up more space. We give the customer more...