For your Google Ads campaigns, there is a new tool within Smart Bidding, seasonal adjustments. This is an advanced tool that helps you in the moments of expected changes in conversion rates, it is ideal for events such as promotions or sales during special holidays.
Its use must be exclusive for peak moments in sales or conversions, it is ideal for short events of maximum one week. When creating a seasonality adjustment, a conversion rate adjustment is programmed, which represents the estimated changes in an upcoming event. At the end of the event, the strategy instantly returns to the behavior prior to the peak of sales without the need for a gradual decrease.
This setting is enabled for Search and Display campaigns. And soon it will also be active in Shopping.
Feel free to use these types of settings for holiday sales!