Google Ads is presenting a new extension, some of you probably already have it enabled in your accounts since it has been launched in Beta, but many may not. This new extension is the form of potential clients.

The objective is to obtain leads from potential customers who are looking for your company, products or services within the Google search engine.

When one uses this conversion, it will be shown with the ad like any other, as well as, if the customer clicks on it, the click will be charged. Then, if the potential client completes the form, this information will record a conversion of potential clients.

It is a new tool that will help us to have more possibilities of contact with the client.