by Digital Team | Nov 21, 2019 | Marketing Strategy
A while ago, Google imparted the concept of “micro-moments”. What is it and why are they important for your strategy? Unlike other historical moments, brands and their messages bombard us in our day to day. Consumers are not always predisposed to receive...
by Digital Team | Nov 11, 2019 | Marketing Strategy
Setting generational limits is necessary for sociologists, anthropologists and also brands, because understanding how our potential buyers act helps us understand how to communicate with them: -Generation X: Born between 1960-1980. The first generation to rebel...
