Did you know that more than 50% of Instagram accounts use the Explore section every month. Therefore, we recommend that when you advertise, do not forget to opt for this option in the locations. Here people get to know brands, discover accounts and also creators of content and influencers who can connect with them. Photos and videos are uploaded and you will only see those related to your interests.

Currently, 80% of people follow a company on Instagram so, through the “Explore” section, they can find the next product or brand they will love. For people, companies are an important part of the Instagram experience. Whether to buy, be aware of the stories or discover the latest trends, we notice that people actively seek to connect with the brands they like. Therefore, we find this section highly recommended for your next ads!