In recent times in the world of digital marketing, the term growth marketing has been heard accompanied by promises of exponential growth and savings in unjustified expenses.

But what is this new Marketing process about? Is it a magic formula?
At Markerting2510 we are very careful about promising sudden hits. Like any business, the digital marketing business is also focused on analytics.
Growth Marketing comes to use a single term that encompasses a set of good practices and disciplines that are essential to take your business to another level through different perspectives.
Strategic perspective, to analyze competition, risks and opportunities.
Analytical perspective, to implement the strategic approach and not be left with only nice ideas.
Creative perspective, to impact users with our message objectives.
Agile perspective, to implement, measure, learn, stop and re-launch the communications and changes necessary to see positive results in the business.
It’s about thinking and taking action. It’s about monitoring, setting objectives and measuring them in the medium and short term to see major changes at the end of the process and it is, above all, working as a team: client and agency embarked on the same plan that aims to business grow.
All these practices are part of the DNA of our agency and the world of Marketing encompasses them under the name of Growth Marketing.

#GrowthMarketing #GrowthMindset #Ecommerce

Normally we think of remarketing as the tool that impacts the consumer again after he entered our site or some variable that we configure. But, remarketing has other strategic uses.

The use that we generally use is to follow the user. But also, we can stop showing content to a customer with what we call negative remarketing.

Negative remarketing has the functionality that once the customer clicks on an ad, enters the site and maybe he can take some action, we can make that cookie enter our negative list and not be shown again That ad to that particular customer.

And then, what is it for? If normally we want to show ourselves more and not less.

This type of negative remarketing list tends to be used in two cases:
– As a cure for invalid clicks
– To attract and convince the customer with specific ads

In the first option, what we do is a negative remarketing list to limit the number of times a cookie sees our ad, so, if someone is making invalid clicks, and nothing we have done solves it, we take As a last resort this resource. In this way, the person from a device will not be able to do more than a single click.

As well as, as we mentioned, negative remarketing is used to enhance our strategy. Because we say that it can strengthen our strategy, because we can generate a sort of storytelling or step-by-step advertisements, when the person enters our site and keeps looking for us or to show different content.

This strategy tool is little used in its many facets for its complex programming and planning, but using it we can improve the user experience with our ads, convince them and even not waste our budget.

It is a real thing that during the holiday season, most items see a decrease in the amount of traffic they get. The public is focused on their vacations and the volume of searches fluctuates a lot.

Obviously, if we are in the tourism niche we should not be affected by a decrease in traffic, but an increase.

The rest of the business think that as there are few people, better stop all campaigns. But what should we do?

It is good to consider the time of the summer break as a strategic moment to analyze our business and consolidate where we can.

Things we can do at this time:

1) Plan our long-term strategies

2) Remarketing campaigns to keep us in the mind of our consumer

3) Special promotions for the summer

4) Storytelling that engages the public with video campaigns

It is advisable to think about what we are going to do at this time, in order to take advantage of our resources and strengthen our business.

We are not left behind, let’s take advantage of the summer.

User ID is a term used in Google Analytics, where a specialized report is set up. This type of reports has the particularity of associating a fixed ID of a unique user with the data of the interactions of this person, either in different sessions or different devices.

Usually, in Analytics, we observe the number of sessions or users, but we do not know with certainty how many people they are. If one enters from different devices, the system can take us as different users.

Analytics interprets each user ID as a unique user, this allows us to more accurately identify the behavior of users with our site.

In addition, the view that one sets up with User ID includes cross device reports that are not available in common report views. These types of reports make it easier for us to see and understand user information and behavior more easily and with more specific metrics.

For this type of views we have to make a special configuration both in the Analytics account and on the website, but this work gives us valuable information.

If they have a website and can implement these types of reports it is highly recommended, so do not miss the possibility of doing so.

The ability to measure is one of the most valuable attributes of Digital Marketing. A / B testing is considered the most common and usual method of a controlled measurement and analysis experiment.

The A / B testing, even though it sounds like something very new, it is a test that it has been performed before 1920. In that decade, the biologist and statistician Ronald Fisher took the A / B test from mathematics to science.

Fisher began to ask questions in the field of agriculture, to analyze the real effect of some components, such as, What happens when I use more fertilizer? Using a control group and another with the variable, answering their questions with scientific results.

Over the decades, this type of test was still used and today, we use it to optimize our digital performance. These types of tests in the digital environment are simple, fast and can be very effective.

We have to always understand that digital reality gives us results in a matter of minutes, days or at most weeks, and in addition, any experiment can be performed with great accuracy and precision.

They help us to know our audience and how they react and relate to our digital content. You always have to do them with the understanding that we want to measure and be methodical in the way you do it.

So, whenever you can, consider doing A / B testing, to be as effective as possible.

For your Google Ads campaigns, there is a new tool within Smart Bidding, seasonal adjustments. This is an advanced tool that helps you in the moments of expected changes in conversion rates, it is ideal for events such as promotions or sales during special holidays.

Its use must be exclusive for peak moments in sales or conversions, it is ideal for short events of maximum one week. When creating a seasonality adjustment, a conversion rate adjustment is programmed, which represents the estimated changes in an upcoming event. At the end of the event, the strategy instantly returns to the behavior prior to the peak of sales without the need for a gradual decrease.

This setting is enabled for Search and Display campaigns. And soon it will also be active in Shopping.

Feel free to use these types of settings for holiday sales!

Getting ahead of the competition is a good thing in Google Ads. We must consider that campaigns are always affected by an initial review period, which may delay publication. Then, we have the learning phase, which thankfully is less time every day. Never the less, we always have to consider starting our campaign between one to two weeks before the ideal stage. We have to know that history will always affect the performance of our campaign.

Therefore, it is highly recommended to start putting together the campaigns a few weeks before the moment that we think will be the peak of traffic. For example, if we are going to do a campaign for Christmas, it is highly recommended to start the campaign as a limit the first days of December, to ensure that the week before Christmas our ad is in stable performance. So that, when performance is more stable, the cost per click is also stable.

In addition, if we start a campaign and it is not having the proper performance we will be able to optimize it or launch it again with the results we have obtained.

Also, it is advisable to use a conversion-oriented strategy for the high performance moment. Therefore, we must consider that conversion strategies need us to have a conversion record greater than 30 conversions in the last 30 days. So, we would need to consider that it is ideal for the campaign to start generating conversions so that it can then move on to a conversion strategy. We must consider these times depending on how the usual performance of our campaigns and account is.

Finally, it is very likely that at this time they will complement their campaigns with remarketing. Therefore, we cannot forget that remarketing lists need to collect cookies to start working. It is essential to create the lists with time.

We must anticipate our strategy in time, so that it can be put into operation and that it is in optimal performance for the days of high demand.

It started as a rumor but it was already implemented weeks ago in countries like Canada, Australia, Brazil and last Thursday it was confirmed that the decision will expand to the rest of the world. Instagram hides the amount of “likes” in views in photos and videos in the feed, as well as in profile pages. However, you can see how many likes I receive my own publications. In Argentina in some accounts, it is already implemented but …

How does the new visualization work? When an account you follow likes someone else’s photo, it will say “[Instagram account name] and others or thousands” below the post where they usually appear. Clicking to see only a list of accounts that liked the post.

Why does this change occur? Because Instagram, along with several networks, is questioning its role in communication. Several studies suggest that users experience anxiety, low self-esteem or frustration at reaching the expected number of likes.

In order to improve the experience, the spokesmen of the social network indicate that the objective is to find that the followers of a profile focus on the photos and videos they share, not on the amount of “likes” they receive.

Clearly, these changes bring new challenges to influencers, who must adapt their sales and engagement strategies for the brands they sponsor.

In recent times, there is a segment that until now was neglected by brands, and yet offers a wide range of opportunities to reach the youngest: gamers and players, individuals who consume and interact with video games on different platforms.

The resources of this universe can help build the brand, generate participation and awareness, increase and classify the database, generate leads, sales and loyalty, position the brand for specific audiences and even achieve business objectives.

Some data from the gaming universe can encourage us to consider them in our strategy:

-42% of men under 35 claim that video games are their first default entertainment option. On the contrary, only 17% of users belonging to this group declare that watching series and movies is their first default option when investing their leisure time.

-This group also invests 53% of their free time in gaming, while 22% of their leisure time is engulfed by video and 12% by music and audio.

-82.98% of women, and 87.80% of men play on their mobile devices, according to OnDevice statistics in Argentina.

There are four levels of exploration of the games in the hands of the brands:

1. Understand the young culture
2. Bring the game to the real life of brands
3. Lead the world of play
4. Generate comprehensive and segmented strategies for the world of gamer / player

In Argentina, some of the events that took place this year are the Argentina Gaming Show, and the League of Legends finals, led by the League of Professional Video Games (LVP), calling more than one hundred thousand teenagers who attended to play and to see some of your favorite teams and players participating.